We’re a high-octane sales training company dedicated to building the best sales teams in the automotive industry.
the lcg way program includes:
Weekly Double-Exposure training:
— On-site Training Session (1 hour): learn the system
— On-site Live Reinforcement (1.5 hours): run it live on the floor
Plus: — Weekly Leadership Zoom (30 min): keep management aligned
— Weekly GM Scorecard: track progress in real numbers
— The Complete 12-Module Sales System
— Full Management Integration
— LCG Way Certification & Graduation
twice a week. real results.
2 to 12 week programs available
The LCG Way - #1 System for Top-Tier Sales Performance
What's inside:
The D.A.C. Method
The Three Questions
The five steps to Explaining Value
How to run the Trial Close and make the Ask with confidence
The LCG Closing Framework, step by step
Who it's for:
Every level, from Greenpeas in their first month to Pros chasing Elite. Each chapter shows what the Order Taker does, what the Average Salesperson does, and what the Elite do instead.
Get the Paperback on Amazon, or get the downloadable EBOOK/PDF right here.
Buying for a whole sales team? Contact us about bulk orders.
“this is the best sales book you’ll ever read — and the only one you’ll ever need.” - lambo
the lcg standard
Led by Lambo Borgardt
Live every Monday and Wednesday, 9:00–9:30 AM PST. Meet twice a week with the people who set the pace.
Can't make it live? Every session is recorded, and links go straight to your email.
$49/month for a limited time. Lock in this rate now — you're grandfathered in for life, even when the price goes up.
What you get
Coaching from a #1 Producer
A top producer across three states and four companies.
Live Q&A and deal breakdowns
Bring the deal that's stuck. Bring the objection that beat you Saturday. We solve it live, in front of everyone, so the whole room learns together.
Grow in room with no complainers
Everybody here wants to win. Nobody's making excuses. Network with other high achievers in your industry.
Mindset, fitness, and discipline
Top-tier salespeople aren't just skilled. Strong mind, strong body, winning habits — we work on all three, because the paycheck follows the person.